of the EFQM nine Excellence criteria is our
contribution to society, which is part and
parcel of the more general term
Responsibility'. As an international
company operating in various countries, the
term 'society' becomes difficult to define.
Nevertheless we continue to support our
societies whenever we can. For example:
- Sponsoring education
for young boys and girls, for
- Donation of computer
equipment to schools and children's
- Sponsoring a various
charity events and indeed making direct
donations to specific organisations,
such as Cancer Research,
LandAid Charitable Trust, Society for MS.
- Development of the
Health & Well-being program for our
staff and visitors to help promote a
- Introducing a comprehensive Football in The Community (FiTC) program in Egypt to train young boys and girls at schools and Clubs throughout the country through the beautiful game of Football.