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Corporate Social Responsibility (CSR) - Serving our Society


One of the EFQM nine Excellence criteria is our contribution to society, which is part and parcel of the more general term 'Corporate Social Responsibility'. As an international company operating in various countries, the term 'society' becomes difficult to define. Nevertheless we continue to support our societies whenever we can. For example:

  1. Sponsoring education for young boys and girls, for single-parent families.
  2. Donation of computer equipment to schools and children's hospitals.
  3. Sponsoring a various charity events and indeed making direct donations to specific organisations, such as Cancer Research, LandAid Charitable Trust, Society for MS.
  4. Development of the Health & Well-being program for our staff and visitors to help promote a healthier lifestyle.
  5. Introducing a comprehensive Football in The Community (FiTC) program in Egypt to train young boys and girls at schools and Clubs throughout the country through the beautiful game of Football.